National Oil & Lube News

May 2017

Digital issues of National Oil & Lube News, the trade magazine for the preventive maintenance industry

Issue link: http://noln.uberflip.com/i/815973

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6 NOLN | www.noln.net Viewpoints 8 FROM THE PUBLISHER An Educated Customer is a Better Customer by Steve Hurt 42 KEEP ON ROLLING Rotations and Balancers — The Big "Why" by Max Glassburg 50 SELLING IS EDUCATING Unintended Consequences Drive GDI Engines to Your Shops – Part 7 by Amber Kossak with Owen Heatwole 70 HEAVY LIFTING Balancing Guest Count Growth With a Profitable Ticket Average by Sean Porcher 74 THE UNIQUE DIFFERENCE The Additive Effect: Profits from Performance by Pat Burrow 75 THE INSTALLED MARKETER A Ford, Not a Lincoln: The Value of Plain Talk by John Hickey IN EVERY ISSUE 10 AROUND THE INDUSTRY 76 PRODUCTS & SERVICES 78 CLASSIFIED ADVERTISING 79 ADVERTISER INDEX inside this issue Join the Conversation /OilLubeNews @OilLubeNews @Oil_Lube_News www.noln.net July 26-28 NACE Automechanika McCormick Place West Chicago, IL www.automechanikachicago.com Oct. 31-Nov. 2 AAPEX Show Sands Expo Center Las Vegas, NV www.aapexshow.com Calendar of Events May 2017 | NOLN 1 ADDITIVES CLEANERS & ISSUE ART OF THE CAR • BACKGROUND CHECKS • CUSTOMER SURVEY N LN NATIONAL OIL & LUBE NEWS' 31ST YEAR OF SERVING THE QUICK MAINTENANCE INDUSTRY May 2017 net NOL_1-65.indd 1 4/10/17 8:07 AM On the cover, Ricardo Gallegos, of Bolton Oil Change in Lubbock, Texas. 46 42 u N LN NATIONAL OIL & LUBE NEWS, THE QUICK SERVICE EXPERTS . net

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