National Oil & Lube News

May 2017

Digital issues of National Oil & Lube News, the trade magazine for the preventive maintenance industry

Issue link: http://noln.uberflip.com/i/815973

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68 NOLN | www.noln.net 11. Age 12. Gender 15. How much total combined money did all members of your household earn last year? Audience Profile 26% 60 or older 21% 50-59 15% 40-49 18% 30-39 17% 21-29 3% 18-20 55% Female 45% Male 17% Prefer not to answer 7% $200,000 and up 2% $175,000 to $199,999 6% $150,000 to $174,999 7% $125,000 to $149,999 7% $100,000 to $124,999 14% $75,000 to $99,999 16% $50,000 to $74,999 12% $25,000 to $49,999 9% $10,000 to $24,999 3% $0 to $9,999 13. What make of vehicle do you own? 14. How many miles does your vehicle have on it? 32% Other 5% Jeep 6% Hyundai 6% Chevrolet 6% Subaru 6% Nissan 8% Honda 14% Ford 17% Toyota 3% 250,000+ 14% 150,001-250,000 15% 100,001-150,000 16% 75,001-100,000 15% 50,001-75,000 19% 25,001-50,000 18% 1-25,000 Stay tuned for more articles in our e Customer Survey series. If you have questions you would like us to ask your potential customers, just let us know! Email me at: tammy. neal@noln.net S

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