National Oil & Lube News

May 2017

Digital issues of National Oil & Lube News, the trade magazine for the preventive maintenance industry

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10 NOLN | www.noln.net AROUND THE INDUSTRY Prestone Turns 90 is year, iconic car care brand Prestone is celebrating 90 years in business. To kick things off, Prestone is reaching out to fans through its new social media plat- forms (Instagram and Facebook), in- viting fans to share their vintage Pres- tone memorabilia using the hashtag #PrestoneForever. Shared items are not only eligible to win prizes but may also be displayed in a museum exhibit later this year. If you check out the history, Prestone products weren't always known for being so… yellow. You can learn more about Prestone's his- tory and 2017 activities at the brand's spe- cial anniversary website: http://prestone90years.com/ Merlin 200,000 Mile Shops Recognized at National Conference Merlin 200,000 Mile Shops recently recog- nized multiple franchisees at its "Firing On All Cylinders" national conference held in St. Charles, Illinois. e following Merlin franchisees were honored with the 2016 awards: • Don Miller, franchisee of Waukegan, Illinois, received the "National Sales Leader" award for having the highest sales of all Merlin shops. • Chris Schultz, franchisee of Aurora, Il- linois, received the "2nd Highest Sales Performance" award for achieving the second highest sales of all Merlin shops. • Mike Decker, franchisee of Kenosha, Wisconsin, received the "Most Im- proved Performance" award for increas- ing sales from the previous year by the largest percentage of all Merlin shops. • Jason Powell, franchisee of Plainfield North, Illinois, received the "Market- ing Effectiveness Report" award which quantifies how well a shop implements the Merlin operating system and the use of Merlin's signature programs. • Steve Golz, franchisee of Montgomery, Illinois, received the "Merlin Pride" award for exhibiting superior levels of image and maintenance performance throughout the year. • Muffazal Simba, franchisee of Glendale Heights, Illinois, received the "Builder" award for accumulating the most train- ing points during the course of one year. • Tim Williams, franchisee of DeKalb, Il- linois, was honored with the newly add- ed "Rolling Farther" award for selling the most tire units of all Merlin shops. e following Merlin franchisees were honored with the 2016 "Top 10 Percent" award for standing within the top 10 per- cent in sales of all Merlin shops: • Tom Walaszek, franchisee of Lockport, Illinois • Mitesh Patel, franchisee of Elk Grove Village, Illinois • Jason Powell, franchisee of Plainfield North, Illinois e following Merlin franchisees were honored with the 2016 "We Care" service award, which is presented to shops that ex- emplify outstanding customer service and receive zero customer complaints: • Chris Schultz, franchisee of Aurora, Il- linois • Luis Olmos, franchisee of Carpenters- ville, Illinois • Jeff Strauss, franchisee of Cary, Illinois, and Crystal Lake, Illinois • Jeff McClearn, franchisee of Downers Grove South, Illinois • Arun Patel, franchisee of Hanover Park, Illinois • Tom Walaszek, franchisee of Lockport, Illinois • Steve Golz, franchisee of Montgomery, Illinois • Mike Geringer, franchisee of St. Charles, Illinois • Don Miller, franchisee of Waukegan, Illinois Merlin's 2017 annual business confer- ence was held at the Q Center and focused on operational, marketing and develop- ment successes and goals. Sessions concen- trated on providing franchisees and manag- ers with education they need to make their businesses more successful. Merlin also conducted an industry specific vendor trade show to help franchisees stay current with automotive technology and trends. "e awarded Merlin 200,000 Mile Shops demonstrate consistency, implementation and leadership. Year after year these shops have all their components well-tuned to fire on all cylinders," said Ray Munoz, Merlin's general manager. "Merlin's annual busi- ness conference recognizes our franchisees' teams that worked hard and fulfilled our commitment to long-term customer rela- tionships and the drive for 200,000 miles." Valvoline Runs New Campaign Geared to the Driven Valvoline recently debuted its "Never Idle" ad campaign, a series that highlights the never-settling spirit and get-it-done atti- tude that are not only hallmarks of Valvo- line's consumers and customers, but are also deeply rooted at the core of the com- pany's DNA. "Motor oil is more than just science. It is about the drive of the people behind that science that makes a difference," said Hei- di Matheys, V a l v o l i n e ' s chief market- ing officer. "We wanted our advertis- ing to capture the passion and drive we all feel when we pour our hearts into making something better." e campaign, created by Birming- ham-based independent Big, draws the parallels between the raw potential of run- ning engines and unrelenting energy of driven people. Original recordings from notable speakers and philosophers provide thought-provoking inspirational narratives delivered across a series of commercials. "We wanted 'Never Idle' to be exceed- ingly human and to connect with our con- sumers and customers in a way that went much deeper than just science and chem-

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