National Oil & Lube News

March 2017

Digital issues of National Oil & Lube News, the trade magazine for the preventive maintenance industry

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Page 53 of 67

54 NOLN | of 'King of FSC' (Fuel System Cleaning) and the $10,000 cash reward that came with it. He also received a special title belt that replicates those typically awarded to mixed martial arts and boxing champs. Innovative Training and Rewards Program e Tech U Training and Rewards Program is free and features six courses covering the fuel system, oil system, transmission, cooling system, power steering system and wiper blades. All of the courses are designed to enhance the techs' knowledge base, help them learn the skills they need to diagnose and recommend services in a professional manner, respond to custom- ers' questions and perform the services properly. e program is formatted for a seamless fit into the techs' lifestyles. It's easily accessible 24/7 via smartphone, tablet, PC or laptop. e pace of Tech U courses can be started, stopped and re- sumed as needed by the technician until completion. Upon successful completion of all six training courses, technicians re- ceive a framed certificate of completion and a "certified tech head" hat. ey also become eligible to participate in the Tech U Fuel System Rewards program. e generous rewards program tied to the Tech U Training segment works just as easily, and the account is simple to man- age. Techs earn points and rewards for each Full rottle, Gumout Professional, Heartland and Mile Guard fuel system service sold to customers who need the service. After the sale, they can register their points by scanning the special seri- alized QR code label on each product or service kit with a smartphone or enter the code online manually. When 50 points are earned, they can be redeemed for cash. While in the rewards program, technicians are automatically entered to compete for the title King of FSC and the grand prize of $10,000 in cash or the title of Mega Tech and one of 40 additional prizes. Program and Contest Expanded on 12-Month Basis "We are so pleased with the overwhelming success and popularity of our inaugural Tech U program that we expanded it on an annual basis," noted Joe Farr, ITW Pro- fessional Automotive Products national sales manager. "Our new 2017 program is already underway and will run for a full 12 months. Service advisors and techs can join in at any time. is longer time period will help to attract even more participants from across the country. ey will have more time to take the courses, learn how to professionally recommend services, get into the heat of the competition and, best of all, earn some extra money along the way." Employee turnover rates are normal- ly high in the quick lube business, and a training and reward program of this type could actually work to help reduce that rate as the techs begin to readily see the positive results and financial return from their efforts. ere is also a tendency for quick lubes to shy away from fuel system service because the techs are not always comfortable talking about it with custom- ers. But once techs learn how to address the subject, they can leverage their train- ing, look for sales opportunities and prop- erly approach the customer. Razo was quick to acknowledge the many benefits he received from the cours- es and encouraged other techs to embrace the program. "I learned a lot from the program, and I was able to add it to the things I already knew," he said. "at made me more con- fident. In addition to the valuable infor- mation I got from Tech U, I also learned to approach my work like a business and explain things to my customer just like a lawyer or a doctor would. Only, I put it into my own words in a way the customer is able to understand it. My advice to oth- ers is to take the courses because they help a lot. Take what you learn, put it into your own way and it will work for you." Participants can learn more about the program or sign up at: www.itwproap-u. com More information is also available at 800.989.8363. S

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