National Oil & Lube News

March 2017

Digital issues of National Oil & Lube News, the trade magazine for the preventive maintenance industry

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Page 51 of 67

52 NOLN | e art of making a professional recom- mendation — it's that extra skill set your service advisors and technicians need to make a real difference in your business' bottom line. And for the thousands of automotive technicians working today in America's quick lubes and auto service cen- ters, having the ability to successfully rec- ommend a product or service to a customer is just as important as the technical knowl- edge they gain from attending automotive school or learn on the job. If the No. 1 goal in the quick lube indus- try is to help customers keep their vehicles properly maintained, then knowing how the vehicle's systems work and their main- tenance needs is of utmost importance. at's the primary objective behind the ITW Professional Automotive Products' Tech U Training and Rewards Program. Knowing that service advisors and tech- nicians in the quick lube business need training to help them make professional recommendations to customers, ITW Pro- fessional Automotive Products developed and launched its Tech U Training and Re- wards Program, a comprehensive program designed to help educate and inform auto- motive technicians on the benefits and ad- vantages of its products/services and how to properly and effectively recommend those services to their customers. To make the program even more meaningful, ITW wrapped an exciting contest around the program to motivate and reward the par- ticipants. Ramiro Razo of Fresno, California, an accomplished technician and a 14-year vet- eran of the quick lube industry, is the 2016 grand prize winner in the Tech U Training and Rewards Program. He joined the pro- gram at its outset in October of 2016 and never looked back. Ramiro took the bull by the horns, ab- sorbing everything he could from Tech U's curriculum and was able to successfully recommend 1,071 Heartland 2-Step Fuel System Cleaning Services in just three months by educating his customers on why and how they could benefit from a fuel system cleaning service. In doing so, he dramatically out-distanced himself from his fellow technicians around the country. His efforts earned him the coveted title Earn More Sell More Learn More By Sary Boettner

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