Digital issues of National Oil & Lube News, the trade magazine for the preventive maintenance industry
Issue link: http://noln.uberflip.com/i/793344
March 2017 | NOLN 31 these have been small steps in the region, it is the first of its kind for a non-North American or non-European quick lube chain. Closer to home, Petromin is laser-focused on growth. One of its newest ventures is into full-service repair shops — officially dubbed as "workshops." Petromin Express currently operates 19 workshops. Six of them were or- ganically grown, and 13 were bought out by acquisition of two existing local networks: Red- Cap and TriStar. e workshops are located in Riyadh and Jeddah. Petromin Express plans to grow these full-service repair facilities through further acquisitions via its fuel station foot- print. Petromin set a goal of having 75 full-ser- vice workshops running by 2020, and each will offer multi-branded repair for drivers in Saudi Arabia. Petromin has expanded from lubricant mak- er to quick lube service center to full service workshop operator, but next up is expanding its new car dealerships. "We opened one showroom as a dealership with Nissan in October 2015 and look to ex- pand that in 2017," Shaikh said. "We have become the No. 1 lube shop with 37 percent of the market, and we accept that even as we expand that business there isn't much room to grow. is is why we are expanding to work- shops and then to dealerships." e company is forward-thinking in oth- er ways, as well. To this end, it ensures all of its used oil and filters are recycled through a third-party vendor for proper disposal. e same is true of used batteries and other waste products. is is important to note, because even as these have become common and re- quired practices in the United States and Eu- rope, these procedures are often ignored or not regularly followed in many parts of the Middle East. Petromin has made it clear that it has sought to lead by example and be the trendsetter in this regard for environmental safety. "We strive to do better," Shaikh said. "is business has been an interesting jour- ney for us," he added. "We want to compete with multi-national businesses, and because we were a local Saudi brand, we knew to com- pete, we had to change the rules of our game." S Petromin's latest addendum is its network of Nissan dealer showrooms.