National Oil & Lube News

March 2017

Digital issues of National Oil & Lube News, the trade magazine for the preventive maintenance industry

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Page 27 of 67

28 NOLN | Largest Lube Brand Outside North America Recently, Petromin Express has earned the dis- tinction of becoming the fourth largest quick lube network in the world — and the largest quick lube brand outside the United States. With its nearly 650 company owned locations, it is now the quick lube chain with the most company-owned shops. It has been able to expand thanks in part to replicating the North American quick lube business model and establishing relationships with several North American vendors. is has ensured only top-quality products are used in its facilities, and these vendors include Mighty Auto Parts — its primary supplier of filter, wiper and specialty fluid products — and True Brand — its chemical supplier. Other vendors include AC Delco for batteries and Sage Mi- crosystems for point-of-sale systems. e company's origins were actually as a con- sumer, commercial and industrial lubricants manufacturing and marketing company. In the past decade, it has literally upended the way it operated in Saudi Arabia. Petromin Express set its sights on delivering improved service. To- day, Petromin Express shops offer competitor brands as well as its own. Appointments do not need to be pre-booked, while customers receive clean and spacious waiting areas with TVs, bev- erages and reading materials. Petromin Express has a goal of servicing vehicles in under 30 min- utes, which is key to why this brand continues to expand to reach the growing market. rough these efforts, it has filled a void in the Saudi market, where until the launch of Petromin Express drivers had to either take their cars to the dealer to be serviced or to one of the small independent shops. Saudi Arabia has a population of just around 30 million, with the capital city, Riyadh, accounting for more than one-sixth of the nation's populace, followed by Jeddah. e distances between cit- ies is vast, but thanks to affordable fuel most people travel by car. "Our population is in three main areas: e west coast cities, including Jeddah, Riyadh in the middle and eastern cities, including Hofuf and Damman," Shaikh explained. "In most of

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