National Oil & Lube News

February 2017

Digital issues of National Oil & Lube News, the trade magazine for the preventive maintenance industry

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Baren. "Everyone feels they have some ownership in the goal, as opposed to the boss acting as a dictator." "Even a really good boss can't see it all," said Francisco Dao, founder and president of The Killer Pitch. "Get the feedback of people who will be working on the front line to meet or beat the company goals." 6. Make Your Goals Action-Oriented In defining your goals, specify which actions need to be taken, by which people and when (and don't forget to include yourself). If your goals include revenue objectives, obviously, your sales team will play a major role. What needs to be done as a team? What needs to be done by individuals? What can you do? Reducing overhead expenses is a good example of a goal that will benefit by cooperation and enthusiasm from all employees, some more than others. Which employees are most likely to have opportunities to help reduce overhead, and have you asked them for their input? 7. Don't Carve Your Goals in Stone While it's important to keep your goals specific and time-oriented, it's equally important to stay flexible. In business, the unexpected is always lurking right around the corner. When it rears its ugly head, it may be necessary to adjust your goals to compensate for a change in circumstances without losing any of the momentum already gained. 8. Put Your Goals in Writing Committing your goals to writing is an important first step in achieving them. Mental goals are too easy to ignore. With all of the pressures imposing on our daily lives, the best of intentions left out there floating in the ether are likely to give way to more pressing matters. Committing goals to writing creates an urgency that keeps them in focus. In a study involving 267 participants, Dr. Gail Matthews, a professor of psychology at Dominican University in River Forest, Illinois, found we are 42 percent more likely to achieve our goals just by writing them down. 9. Celebrate Every Success Arguably, there is no better way to keep motivation at a high level than celebrating successes already achieved. Your short- term and long-term goals will be made up of individual increments, each of which can be, and should be, monitored on a regular basis. By celebrating even minor successes, you put renewed energy into the effort to push on to the greater successes that lie ahead. More than 80 percent of the 300 small business owners surveyed in the recent 4th Annual Staples National Small Business Survey said they don't keep track of their business goals, and 77 percent have yet to achieve a vision for their company. Establishing business goals calls for an investment of time and effort in analyzing where your business is today and where you want it to be in the future. Instead of setting your business up for mediocre performance, or even failure, help set it up for success by applying these nine goal-setting tips. S February 2017 | NOLN 51

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